Vuori Honors the Spirit of California

Vuori and Wildsam have a lot in common, starting with our love for coastal California, especially sweet Encinitas–that’s Vuori’s birthplace and one of Wildsam’s favorite stops for surf vibes and dawn light. In a larger sense, both brands blend a grounded perspective with an insatiable curiosity and drive to explore new territory. Vuori makes clothing deeply inspired by California’s effortless coastal lifestyle; in design and technology, their joggers, hoodies, shorts, shirts (and more) look to the future and serve the action of today. As we explore the Golden State in the pages that follow, our shared joy in the world around us will light the way.

VUORI FLAGSHIP
Encinitas

Our Coast Highway origin story. Light and bright. Quick jaunt to the beach.

Ironsmith Coffee
Encinitas

Amid the superb Greater San Diego coffee scene, this veteran-owned spot shines.

Grandview Beach
Encinitas

Surfers’ delight at the end of Neptune Avenue. Stroll to clutch Leucadia Donuts.

Torrey Pines State Nature Reserve
San Diego

Hike unspoiled chaparral landscapes and lagoon shores–within city limits.

San Onofre
San Diego County

Trestles and Old Man’s breaks inspire surf-culture reverence.

Big Sur
Central Coast

A fuzzy-bordered region. A state of mind? Wild shores, groovy outposts, marine abundance.

Monterey
Central Coast

Stomping grounds of Steinbeck, home to Oceana and serious marine science.

Outer Sunset
San Francisco

An SF apart–the city’s beachside retreat. Hit Blackbird Books, Pineapple King.

Muir Woods
Mill Valley

A crash course in redwoods splendor and California environmental history.

Point Reyes
Marin County

Nature and nurture meet: preserved shores, briny oysters, coveted cheese.

Sea Ranch
Sonoma County

Iconic midcentury modernist compound, designed to blend into coastal lands.

Mendocino
Mendocino County

Headlands village of Victorian homes, artistic heritage and counterculture vibes.

Press play, crack the windows and let the spirit of California lead the way. This playlist is made for road trips along the Pacific Coast Highway. The horizon stretches on forever and the ocean’s rhythm seems to always match your own. It’s for foggy dawn patrols, perfect golden hours and moments when nature leaves you smacked with awe. So let the music carry you while the coastline hugs you, and let your ride be a celebration of adventure, connection, and the extraordinary wonder that ties it all together.

Vuori TRVL Journal is a curated film series that celebrates adventure, travel, and the outdoors. Each episode takes viewers on a journey to stunning destinations, exploring the beauty of nature and local culture through the lens of active, mindful living. Featuring immersive storytelling and breathtaking visuals, the series embodies Vuori’s commitment to inspiring a life of balance, wellness, and exploration.

Check out the latest installment as Vuori journeys through California. From the foggy streets of San Francisco to the sun-soaked shores of San Diego, this film explores the beauty, culture, and spirit of the Golden State. Along the way, the Vuori team meets incredible individuals who share what makes their corner of California so special. Adventure, inspiration, and a fresh perspective await–don’t miss it!

Find this Vuroi TRVL Journal and more at vuoriclothing.com/blogs.

“Every gathering, every activity, was based around the ocean. It’s a main location of celebration for us. You can take beach culture two different ways. You can visualize a lazy, kicked-back surfer. But for me, the ocean has always been a source of ambition. It drove my career since I was 18 years old, becoming an L.A. County lifeguard. On one hand, it’s very therapeutic—a safe space. On the other, it is a source of income, drive and competition.”

— Stefanie Corgel, trainer and creator

“California just expands and expands and expands. You have the deserts of Southern California, Central California’s mountains, the coastline, then Northern California’s redwood forests. And amazing cities that are breakneck beacons of culture, like San Francisco and L.A. California is just this magnificent melting pot. And the ethos, of almost every Californian, is to just spend as much time outside as possible.”

— Morgan Maassen, photographer and filmmaker

“I was born and raised on the Central Coast–San Luis Obispo, the 805. Most of our fun came from road trips, going out to find little lakes, going to rivers, going rafting and rock climbing. Anywhere from Big Sur to Santa Barbara: That will forever be home. My first passion was backpacking–we’d look at old guidebooks and old rocking climbing books and just head out, with no real idea what these places were until we got there. The thing California has is that ability to hop in a car and explore so many places. Joshua Tree. Lake Tahoe. Vegas. I can drive to snow in Mammoth–it’s just so vast and diverse. I can go skiing on a random Tuesday.”

— Dylan Efron, producer and actor

“I wake up at sunrise and take my dog for a walk. I walk up a big hill to the top, turn around and look out, and I’m looking at the Pacific Ocean. I can see the swells coming in. There’s a moment of appreciation–look where I am, look where I live. And in very similar fashion, from my house, we can see the horizon. So at the end of the day, there’s always a moment when it’s like, everyone stop. The sun’s going down. We get amazing sunsets. It’s a moment when you say, okay. This was a good day.”

— Rob Machado, professional surfer