Digital Guides
ASHEVILLE
The Blue Ridge. Art and craft tradition. Brewmasters. thru-hikers. River people. musical legacy. nature's splendor. Appalachian charm. Culinary chops. Small, but mighty. Asheville, North Carolina.
PRESENTED BY
EXPLORE ASHEVILLE
Intel
Events
DEC The Big Crafty
MAY GRINDfest
SEP Punch Bucket Literary Festival
New Landmark
East Asheville Library,
14,000-square feet of modern community space
Culture
Citizen Studios
The home of WWNC radio; legendary Studio A hosted Jimmy Rodgers, Bill Monroe.
Book
Look Homeward, Angel by Thomas Wolfe
Memento
Mug from East Fork
Telling Stats
1,100
Capacity at legendary venue, The Orange Peel
50
Breweries across the city
1947
Year that Rabbit's Motel, a Green Book-era landmark opened
DISCOVER ASHEVILLE, NC
64 locations:
64 locations:
Neng Jr.'s
701 Haywood Rd
18-seater mainstay is Silver Iocovozzi's singular vision of American South and Philippines eating.
Chai Pani
32 Banks Ave
Indian street snacks, spiced sandwiches and traditional platters—thalis—are served at this bright city favorite.
Good Hot Fish
10 Buxton Ave
Inspired by Southern fish camps, Top Chef contender Ashleigh Shanti's take on Black Appalachian.
TAQUERIA MUÑOZ
1438 Patton Ave
Family-owned taqueria pulls in the crowds with handmade corn tortillas, sopes, tortas, tamales.
12 Bones Smokehouse
5 Foundy St
Perfectly tender butts, sweet racks, and a smorgasbord of Southern sides are why this joint always has a line out the door.
Golden Hour
95 Roberts St
Industrial-glam sets the stage for elegant cocktails, seasonal wood-fired menu.
The Market Place
20 Wall St
A 2024 James Beard nom and 45 years as an Asheville fixture, the place to go for farm-to-fork fare.
CÚRATE
13 Biltmore Ave
Jamón Ibérico and croquetas, a bevy of exquisite tapas and wines, an authentic taste of Spain
Sunny Point Cafe
626 Haywood Rd
A mighty brunch crowd shows up for piled-high huevos rancheros, cardamom-flecked carrot hotcakes, word-of-mouth Bloody Mary.
Baby Bull
1 Roberts St
Classic double cheeseburger, done just right (housemade bread and butter pickles, Dukes mayo and caramelized onions).
OWL Bakery
295 Haywood Rd
Coffee, naturally leavened breads and European-inspired sweet and savory pastries that are almost too pretty to eat.
High Five Coffee
13 Rankin Ave
Local baked goods and brunch plates alongside classic and house specialty coffees (in three cool locales).
Rowan Coffee
66 Broadway St
Sleek downtown roastery produces Santa Cecilia, Embassy, Encore—and expertly crafted pour-overs.
Farewell
11 Southside Ave
Nestled in South Slope, an open air favorite that serves up natural wines, too.
Grind AVL
346 Depot St
In addition to much-loved coffee, the founders build supportive community, lead Asheville’s Black Wall Street Initiative.
Hole Doughnuts
168 Haywood Rd
Fried-to-order yeast doughnuts in a pretty little coffee cafe; don’t miss the toasted almond sesame cinnamon dunker.
MOTHER
244 Short Coxe Ave
Bakery, cafe and wine shop named for sourdough culture—don't sleep on rustic loaves, herbed focaccia.
POLLEN COFFEE + FLOWER SHOP
45 S French Broad Ave Suite 150
A bright, airy cafe offers multi-roasters—like locals Rowan and Cooperative—alongside single blooms and bouquets.
Pink Moon Bar
375 Haywood Rd
Tucked behind legendary Double Crown and with passcode entry only (found on their Instagram), a speakeasy known for natural wines.
LEO’S HOUSE OF THIRST
1055 Haywood Rd
Intimate wine bar with an elevated, seasonally fresh menu and wines on tap, by the glass, by the bottle.
HIGHLAND BREWING
12 Old Charlotte Hwy
Since 1994, Asheville’s original brewery pours from its downtown taproom at the S&W and sprawling East Asheville brewery.
Zillicoah Brew Co.
870 Riverside Dr
River oasis brews Heirloom, Second Peach—don't miss resident food truck Master BBQ.
LA BODEGA
32 S Lexington Ave
Wine bar, restaurant, Spanish market, and bakery—Cúrate's all-day counter service spot.
The Double Crown
375 Haywood Rd
Dive of dreams, plus a big bourbon list and much-coveted gospel night.
Crucible Bar
140A Roberts St
Glowy, cozy cocktail haunt with regular vinyl spinning on the patio—perfect for dancing, people-watching.
The Flat Iron Hotel
20 Battery Park Ave
One of the first skyscrapers built in this booming mountain town during its 1920s heyday, The Flat Iron dominated the Asheville skyline when it was completed in 1927.
7 CLANS BREWING
66 Sweeten Creek Rd
Owner Morgan Owle-Crisp named this local favorite for the matrilineal system of the Eastern Band of Cherokee tribe.
ANOCHE MEZCAL BAR
176 Clingman Ave
Rare mezcals directly shipped from Oaxaca; pint-sized, River Arts digs.
Hood Huggers
21 Mardell Cir
DeWayne Barton guides visitors and locals alike through the past, present and future of African American life in Asheville.
ASHEVILLE PRINT STUDIO + GALLERY
191 Lyman St
Woodblock, lithography printing and Coptic bookbinding behind bright red double doors.
BLACK MOUNTAIN COLLEGE MUSEUM + ARTS CENTER
120 College St
This short-lived institution captured avant-garde lighting in a bottle: Rauschenberg, Cage, Asawa, and Twombly are among its alumni.
TRACEY MORGAN GALLERY
22 London Rd
Representing Appalachian-based stars like Stacy Kranitz, McNair Evans.
ASHEVILLE ART MUSEUM
2 S Pack Square
Landmark modern museum, with peerless permanent collection and deftly curated rotating exhibitions.
BLUE SPIRAL 1
38 Biltmore Ave
This three-story gallery is credited with establishing the city’s contemporary art scene.
YMI CULTURAL CENTER
39 S Market St
Historical center for the city's African American community is still going strong with events like the annual Goombay Festival.
CENTER FOR CRAFT
67 Broadway St
Contemplative exhibitions of craftspeople and movements taking hold, plus an Engagement Studio with activity table, research library.
BLIND TIGER
173 E Chestnut St
Eclectic decor in a mix of styles sets this 14-room bed and breakfast apart from the rest—plus, walking distance to downtown.
AUTOCAMP
1030 Old Marshall Hwy
A mix of Airstreams and cabins with all the amenities along the French Broad River—and on-site general store.
THE OMNI GROVE PARK INN & SPA
290 Macon Ave
1913 inn holds a world-renowned spa, Donald Ross-designed championship golf course, celebrity guest list—and one of the best views overlooking the city.
THE INN ON BILTMORE ESTATE
1 Lodge St
This luxe four-star delivers a level of service befitting of the Vanderbilt legacy.
THE RESTORATION
68 Patton Ave
Downtown stunner has a bowling alley that draws locals and guests alike.
THE FOUNDRY HOTEL
51 S Market St
The building’s industrial past as a steel foundry meet modern luxury. Its restaurant, Benne on Eagle, serves Appalachian soul food.
ZELDA DEAREST
150 S Lexington Ave
A hidden gem on downtown’s South Slope summons the Jazz Age glamor, creative essence of Zelda Fitzgerald.
THE RADICAL
95 Roberts St
1920s industrial warehouse-turned-hotel is artsy, edgy. Rooftop overlooks the River Arts District.
HORSE + HERO
14 Patton Ave
Grab a postcard, print, or other easy-to-mail memento from this downtown spot focused on indie–and often cheeky–printmakers.
THERE THERE
20 Artful Way
Comforts and handsome home goods—think retro Le Bon Shoppe socks and handmade ceramic incense holders—collected by owner Mindy King.
MORA
9 W Walnut St
Beautifully curated collection of one-of-a-kind modern art jewelry from nearly 150 regional and national artists.
SOUTHERN HIGHLAND CRAFT GUILD
Milepost 382 Blue Ridge Pkwy
Highest-caliber works in clay, glass, metal, and more from some 800 members of the venerable namesake craft guild.
MALAPROP’S BOOKSTORE
55 Haywood St
Asheville’s beloved independent bookstore, with a large curated selection of books and events for literary inclined.
ANTIQUE TOBACCO BARN
75 Swannanoa River Rd
Eclectic mix of antique furnishings and original finds from over 75 dealers across 77,000 square feet of space.
CITIZEN VINYL
14 O'Henry Ave
Storied radio station studio, recording and record pressing—plus a post-browse bar and cafe.
EAST FORK
15 W Walnut St
Elegant, rustic pottery, industrially produced with integrity—using regional materials and paying workers a truly livable wage. Founded by Alex Matisse of, yes, that Matisse.
BLACKFLEATHER VINTAGE WORKS
979 Springdale Rd Suite #98
Austin is rife with secondhand clothing shops. This is among the best. Original Nike Waffle on display (not for sale), but plenty of gems can be found.
BENT CREEK EXPERIMENTAL FOREST
577 Brevard Rd
The oldest federal experimental forest east of the Mississippi River encompasses nearly 6,000 acres.
ADVENTURE CENTER OF ASHEVILLE
85 Expo Dr
Zipline adventure, mountain biking, off-roading in a 124-acre tree preserve—red and white oaks as far as the eye can see.
CATAWBA FALLS TRAIL
3074 Catawba River Rd
Just east of the city, a 2.7-miler through a mossy, shady forest valley reveals a series of waterfalls on the Catawba River.
CULTIVATE CLIMBING
173 Amboy Rd
Multi-pitch and top rope guided climbs at Rubling Bald and Looking Glass Rock.
FONTANA LAKE
Fontana Village
Surrounded by the Great Smokies, this unspoiled lake is the region’s largest and has the tallest dam east of the Rockies—very worth the day trip. Boating is one of the best ways to experience the 240+ miles of scenic shoreline.
FRENCH BROAD OUTFITTERS
704 Riverside Dr
Paddle or float the French Broad River through Asheville.
LOOKOUT TRAIL
Montreat
From the trailhead near Montreat College, it’s a short .6-mile steep hike to outstanding views over the Swannanoa Valley and Seven Sisters ridge.
WNC FLY FISHING TRAIL
Jackson County
The country’s first fly fishing trail plots 15 pristine spots for catching brook, brown and rainbow trout.
CRAGGY GARDENS
Milepost 364-367
High elevation summits best hiked in June (and on a less-trafficked weekday), when the pink blooms of Catawba rhododendrons blanket the mountaintop.
Folk Art Center
382 Blue Ridge Pkwy
LEAF Global Arts
19 Eagle St
One-Day Itinerary
8:30 AM
Morning walk at French Broad River Greenway
12:15 PM
BBQ at 12 Bones Smokehouse
3:00 PM
River Arts gallery peruse
5:30 PM
Beer at Burial Beer Co.
7:15 PM
Filipinx feast at Neng Jr.'s
9:00 PM
Pét-nats at Pink Moon Bar
10:30 PM
Live show at The Grey Eagle
12:00 AM
Drinks and late night dancing at The Golden Pineapple
Bests
Food
NENG JR.'S
701 Haywood Rd
18-seater mainstay is Silver Iocovozzi's singular vision of American South and Philippines eating.
Good Hot Fish
10 Buxton Ave
Inspired by Southern fish camps, Top Chef contender Ashleigh Shanti's take on Black Appalachian.
Hole Doughnuts
168 Haywood Rd
Fried-to-order yeast doughnuts in a pretty little coffee cafe; don’t miss the toasted almond sesame cinnamon dunker.
12 Bones Smokehouse
5 Foundy St
Perfectly tender butts, sweet racks and a smorgasbord of Southern sides are why this joint always has a line out the door.
The Market Place
20 Wall St
A 2024 James Beard nom and 45 years as an Asheville fixture, the place to go for farm-to-fork fare.
Sunny Point Cafe
626 Haywood Rd
A mighty brunch crowd shows up for piled-high huevos rancheros, cardamom-flecked carrot hotcakes, word-of-mouth Bloody Mary.
Chai Pani
32 Banks Ave
Indian street snacks, spiced sandwiches and traditional platters—thalis—are served at this bright city favorite.
Taqueria Muñoz
1438 Patton Ave
Family-owned taqueria pulls in the crowds with handmade corn tortillas, sopes, tortas, tamales.
Golden Hour
95 Roberts St
Industrial-glam sets the stage for elegant cocktails, seasonal wood-fired menu.
OWL Bakery
295 Haywood Rd
Naturally leavened breads and European-inspired sweet and savory pastries that are almost too pretty to eat.
MOTHER
244 Short Coxe Ave
Bakery, cafe and wine shop named for sourdough culture—don't sleep on rustic loaves, herbed focaccia.
Cúrate
13 Biltmore Ave
Jamón Ibérico and croquetas, a bevy of exquisite tapas and wines, an authentic taste of Spain.
Baby Bull
1 Roberts St
Classic double cheeseburger, done just right (housemade bread and butter pickles, Dukes mayo and caramelized onions.)
EXPLORE ASHEVILLE
Asheville is a place where adrenaline and stillness get along just fine. Here’s 50 incredible ways to start falling in love with the heart of Appalachia.
Coffee
Farewell
11 Southside Ave
Nestled in South Slope, an open air favorite that serves up natural wines, too.
Rowan Coffee
66 Broadway St
Sleek downtown roastery produces Santa Cecilia, Embassy, Encore—and expertly crafted pour-overs.
Grind AVL
346 Depot St
In addition to serving much-loved coffee, the founders make supportive community, lead Asheville’s Black Wall Street Initiative.
High Five Coffee
13 Rankin Ave
Local baked goods and brunch plates alongside classic and house specialty coffees (in three cool settings).
Pollen Coffee + Flower Shop
45 S French Broad Ave, Suite 150
A bright, airy cafe offers multi-roasters—like locals Rowan and Cooperative—alongside seasonal single blooms and bouquets.
Drink
Pink Moon Bar
375 Haywood Rd
Tucked behind legendary Double Crown and with passcode entry only (found on their Instagram), a speakeasy known for natural wines.
Highland Brewing Company
12 Old Charlotte Hwy
Since 1994, Asheville’s original brewery pours suds from its downtown taproom at the S&W and sprawling East Asheville brewery.
The Double Crown
375 Haywood Rd
Your dive of dreams, plus a big bourbon list and much-coveted gospel night.
7 Clans Brewing
66 Sweeten Creek Rd
Owner Morgan Owle-Crisp named this local favorite for the matrilineal system of the Eastern Band of Cherokee tribe.
Leo’s House of Thirst
1055 Haywood Rd
Laid-back, intimate garden wine bar with stacked snacks menu and wines on tap and by the glass and bottle.
Zillicoah Beer Co.
870 Riverside Dr
River oasis brews Heirloom, Second Peach—don't miss resident food truck Master BBQ.
La Bodega
32 S Lexington Ave
Restaurant, wine bar, Spanish market, and bakery—Cúrate's all-day counter service spot.
Crucible Bar
140A Roberts St
Glowy, cozy cocktail haunt with regular vinyl spinning on the patio—perfect for dancing, people-watching.
Anoche Mezcal Bar
176 Clingman Ave
Rare mezcals directly shipped from Oaxaca; pint-sized, River Arts digs.
Culture
HOOD HUGGERS
21 Mardell Cir
DeWayne Barton guides visitors and locals alike through the past, present and future of African American life in Asheville.
BLACK MOUNTAIN COLLEGE MUSEUM + ARTS CENTER
120 College St
This short-lived institution captured avant-garde lighting in a bottle: Rauschenberg, Cage, Asawa, and Twombly are among its alumni.
ASHEVILLE ART MUSEUM
2 S Pack Square
Landmark modern and contemporary museum, with a peerless permanent collection and deftly curated rotating exhibitions.
YMI Cultural Center
39 S Market St
Historical center for the city's African American community is still going strong with events like the annual Goombay Festival.
ASHEVILLE PRINT STUDIO + GALLERY
191 Lyman St
Woodblock, lithography printing and Coptic bookbinding behind bright red double doors.
River Arts District
3 River Arts Pl
A collection of studios—and almost 300 artists—alongside the French Broad River, the city’s hub of arts activity.
TRACEY MORGAN GALLERY
22 London Rd
Representing Appalachian-based stars like Stacy Kranitz, McNair Evans.
BLUE SPIRAL 1
38 Biltmore Ave
This three-story gallery is credited with establishing the city’s contemporary art scene.
CENTER FOR CRAFT
67 Broadway St
Contemplative exhibitions of craftspeople and movements taking hold, plus an Engagement Studio with activity table and research library.
“Asheville’s historic Southside neighborhood was the largest urban renewal project in the Southeast. An entire thriving Black community—400 acres—was uprooted in the 1970s and displaced. This is what helped launch the tour business. I thought, man, maybe you ought to try to highlight and protect the historical African-American landmarks around the city.”
Lodging
Blind Tiger
173 E Chestnut St
Eclectic decor in a mix of styles sets this 14-room bed and breakfast apart from the rest—plus, walking distance to downtown.
The Omni Grove Park Inn & Spa
290 Macon Ave
1913 inn holds a world-renowned spa, Donald Ross-designed championship golf course, celebrity guest list—and one of the best views overlooking the city.
The Restoration
68 Patton Ave
Downtown stunner has a bowling alley that draws locals and guests alike.
The Flat Iron Hotel
20 Battery Park Ave
One of the first skyscrapers built in this booming mountain town during its 1920s heyday, The Flat Iron dominated the Asheville skyline when it was completed in 1927.
Zelda Dearest
150 S Lexington Ave
A hidden gem on downtown’s South Slope summons the Jazz Age glamor, creative essence of Zelda Fitzgerald.
AutoCamp
1030 Old Marshall Hwy
A mix of Airstreams and cabins with all the amenities along the French Broad River—and on-site general store. Slated to open in September 2024.
The Inn on Biltmore Estate
1 Lodge St
This luxe four-star delivers a level of service befitting of the Vanderbilt legacy.
The Foundry Hotel
51 S Market St
The building’s industrial past as a steel foundry meet modern luxury. Its restaurant, Benne on Eagle, serves Appalachian soul food.
The Radical
95 Roberts St
1920s industrial warehouse-turned-hotel is artsy, edgy, and cool in every way. Rooftop overlooks the River Arts District.
Shops
Horse + Hero
14 Patton Ave
Grab a postcard, print, or other easy-to-mail memento from this downtown spot focused on indie–and often cheeky–printmakers.
Mora
9 W Walnut St
Beautifully curated collection of one-of-a-kind modern art jewelry from nearly 150 regional and national artists.
Malaprop’s Bookstore
55 Haywood St
Asheville’s beloved independent bookstore, with a large curated selection of books and events for literary inclined.
Citizen Vinyl
14 O'Henry Ave
Storied radio station studio, recording and record pressing—plus a post-browse bar and cafe.
There There
20 Artful Way
Comforts and handsome home goods—think retro Le Bon Shoppe socks and handmade ceramic incense holders—collected by owner Mindy King.
Southern Highland Craft Guild
Milepost 382 Blue Ridge Pkwy
Highest-caliber works in clay, glass, metal, and more from some 800 members of the venerable namesake craft guild.
Antique Tobacco Barn
75 Swannanoa River Rd
Eclectic mix of antique furnishings and original finds from over 75 dealers across 77,000 square feet of space.
East Fork
15 W Walnut St
Elegant, rustic pottery, industrially produced with integrity—using regional materials and paying workers a truly livable wage. Founded by Alex Matisse of, yes, that Matisse.
EXPLORE ASHEVILLE
Sort through over 200 miles of trails winding through the picturesque landscapes of some of the world’s oldest mountains. Whether you want a moderate loop with waterfalls and wildflowers or an easy pet-friendly hike with views of the Blue Ridge Mountains — your perfect path awaits.
OUTDOORS
Bent Creek Experimental Forest
577 Brevard Rd
The oldest federal experimental forest east of the Mississippi River encompasses nearly 6,000 acres.
Catawba Falls Trail
3074 Catawba River Rd
Just east of the city, a 2.7-miler through a mossy, shady forest valley reveals a series of waterfalls on the Catawba River.
Fontana Lake
Fontana Village
Surrounded by the Great Smokies, this unspoiled lake is the region’s largest and has the tallest dam east of the Rockies—very worth the day trip. Boating is one of the best ways to experience the 240+ miles of scenic shoreline.
Adventure Center of Asheville
85 Expo Dr
Zipline adventure, mountain biking, off-roading in a 124-acre tree preserve—red and white oaks as far as the eye can see.
Cultivate Climbing
173 Amboy Rd
Multi-pitch and top rope guided climbs at Rubling Bald and Looking Glass Rock.
French Broad Outfitters
704 Riverside Dr
Paddle or float the French Broad River through Asheville.
Lookout Trail
Montreat
From the trailhead near Montreat College, it’s a short .6-mile steep hike to outstanding views over the Swannanoa Valley and Seven Sisters ridge.
WNC Fly Fishing Trail
Jackson County
The country’s first fly fishing trail plots 15 pristine spots for catching brook, brown and rainbow trout.
Craggy Gardens
Milepost 364-367
High elevation summits best hiked in June (and on a less-trafficked weekday), when the pink blooms of Catawba rhododendrons blanket the mountaintop.
ART AND CRAFT
Traditional craft is woven into the fabric of western North Carolina’s history and culture. Part of this identity is tied to Appalachian culture, with Asheville squarely in the middle of the rounded peaks and enchanting valleys of the Blue Ridge Mountains. Breathtaking views, mineral-rich lands and lush forests have inspired creatives throughout generations—from native Cherokee basketweavers, carvers, fiber artists and potters to modern-day makers who come to the region’s craft schools for a break from everyday life.
It’s evident from the countless roadside pottery, quilt and craft shops, the many museums, schools and centers dotting the map, and the incredible carvings, baskets or table runners found at any antique mall. Asheville is a natural center for craft tradition, rich with vibrant arts destinations: River Arts District, Appalachian Craft Center, Folk Art Center, LEAF Global Arts, Village Potters Clay Center, Asheville Museum of Art, Black Mountain College Museum + Arts Center and the annual Big Crafty—to name just a few.
Talk like a local
Carding
Breaking up wool with wooden paddles covered in wire prongs before spun to make yarn
Luthier
Craftsperson who makes and repairs stringed instruments–guitars, fiddles, banjos, and more
Doubleweave
Cherokee basketry technique of creating a basket inside of a basket, making the vessel watertight
Flameworking
Using a torch or lamp to form beads, pendants, and other objects from glass rods or tubes
Froe
An L-shaped tool, more accurate than an axe, used to split wood precisely along the grain
Wood firing
Firing clay in a hut-like kiln with wood as the sole heat source; the decoration created is unattainable with modern methods
Overshot
Weaving threads of different weights, making a cloth’s pattern appear raised
Coke
Coal with sulfur, nitrogen, and other impurities burned out—pure carbon heats to a temperature ideal for blacksmiths
Barn Quilt
Painted squares depicting a single quilt block, often decorating older buildings and barns
“They have a soul to them still, which is rare when something is coming off machines—“we do things that most of the industry does not…there’s still a lot of handwork in them, little elements of serendipity that come through.” ”
Plan your visit to the Blue Ridge Mountains with Explore Asheville today.