When thinking about the origins of Wildsam, we go back to a single line from John Steinbeck’s novel East of Eden. A couple hundred pages into the classic novel, the story is following Sam Hamilton, an Irishman who’s settled with his sprawling family into a dried-up spread in California’s Salinas Valley. One day, Sam is digging a water well with two of his sons, when the men hit a quarry of unfamiliar black rock. One of Sam’s son’s thinks it might be a discovery of valuable ore. The other thinks it could be a buried train locomotive. As they ponder, Sam gets what Steinbeck describes as a joyous faraway look. He is a dreamer, quick to be curious, wide open to the unknown. In that moment, Steinbeck writes, “The world was peopled with wonders.”
We conjured up the name WILDSAM as a homage to this broad-minded, big-hearted sense of awe.